UTM URL Builder

What each UTM parameter means

• utm_source identifies where traffic originates, such as a newsletter or partner.
• utm_medium describes the channel, such as email, social or cpc.
• utm_campaign groups activity under a campaign name.
• utm_term records a paid-search keyword when relevant.
• utm_content distinguishes links or creative variants.

Naming recommendations

Choose a convention and keep it consistent. Lowercase values with underscores or hyphens avoid accidental fragmentation caused by capitalization and spaces.

FAQ

Are existing query parameters removed?

No. Existing parameters are preserved; matching UTM parameters are updated.

Where do UTM values appear?

Analytics platforms read them from the landing-page URL and use them for campaign attribution.